Most small businesses can't afford to have an in-house designer for their company nor do they have a need to employ a designer full time. Formerly, designers would have to hire a design agency that could be pricey and not offer the quality design they were looking for. Not anymore, a new trend for businesses small and large alike is to offer a public contest for the design creativity they are lacking.

Maybe you have seen those amateur TV commercials that were produced by contest winners, but you have never even considered holding a contest for your own company. Why should you, especially if you are the type of entrepreneur who tries to do it all? Here are some reasons why.

1. Inexpensive - Holding a design contest is relatively cheap, but the quality is not. You determine your own price, but beware, the lower your contest prize amount, the lesser amount of quality designers who will be interested in working on your logo. There is some truth in, "you get what you pay for."

2. Time - Save some time. Some things are better left to a professional because it is their expertise and not yours. A serious entrepreneur needs to delegate some work despite the do-it-all attitude they sometimes have because time is money, and your time can be spent doing other productive tasks like that business plan you've been meaning to get to.

3. Competition - When a design contest is held the quality level escalates between the competition because they all want to win that jackpot.

4. Be Choosy - Because the competition is increased when your prize offer is adequate, you have the right to be choosy. No longer are the days when you pay your design agency and you are only allowed so many revisions. Get it right, the first time. Plus, being choosy can be fun!

5. Creativity - You specified how you want your logo to look, but then you realized the designers know a whole heck of a lot more about design than you do. You might just be surprised that what you thought you wanted isn't what you'll end up choosing after all.

Bonus - You are putting good people to work by employing freelancers. Helping others make money by doing what they love is something to feel good about.

Name your own price. Pick your logo design quote.